Tuesday, September 11, 2012

Types of online advertising | PPC-Internet Marketing

If you are involved in an online business, it is must for you to promote it on the web. The success and growth of the business depends on the relevant traffic that is capable of generating sales for the business. There are many methods that you can use for advertising about the product and the services offered by your business.

Various types of online advertising

1.?? ?Textual advertising- These are the simple textual advertisements comprises of various hyperlinks. They do not include any type of graphic images.

2.?? ?Display ads- These are very popular on World Wide Web. Display ads vary in shape and sizes. The ads are published with an eye catchy material to grab attention of relevant traffic.

3.?? ?Pay per click- This is the most popular type of online advertising. Under this method, an advertiser agrees to pay certain amount of money whenever the ad is being clicked. These types of ads appear when the keyword typed by the user matches with the keyword of the advertisement.

4.?? ?Pop up ads- Whenever any user browses a website, the pop up ads appear in the new window. Hover ads, floating ads are all pop up ads.

5.?? ?Video ads- People love to watch videos on internet. Keeping this thing in mind, different advertisers have created videos that contain advertising material and uploaded them on web. Some of the advertisers show their advertising material in between different videos that are available on the internet.

6.?? ?Email ads- these types of ads are sent on the email id?s of large audience that contains links or graphics that describes the purpose of the ads.

7.?? ?Flash/DHTML ads- These types of advertisements are good enough to grab attention of large number of audience as they are designed with various animations and motion clips.

So there are various types of online advertisement methods that can be used for advertising purposes. You can select the method according to your budget and the nature of the business.

Source: http://www.ppcpayperclickinternetmarketing.com/online-advertising/types-of-online-advertising/

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